If you’ve been trying to work for a bit and still feel unsure about the internet term SEO this you must read this article.  In this article, you will learn  how you can use it effectively, and what you need to do to ensure you don’t get your site penalized.

(First, you  may want to take a look here:, Goole Conquest Authority is a training product that trains you on SEO in complete detail, but for now, you should start off with this article.)

As I said above, SEO stands for search engine optimization. The toughest question new online marketers ask is what is a search engine? I know this is extremely basic, but this is where you must start.  Once you learn the extreme basics, when you begin to find out more on the topic of SEO, you will have a complete grasp of exactly what SEO is.

A search engine is a website you go to when you are searching for a particular subject on the internet. In example, Google, Yahoo, MSN, Ask, etc. Those sites are all search engines. When you are looking for an answer online, you go to a search engine, put in the information you are searching for, and there ya go! The search engine “searches” the web for you and brings up an entire list of all the websites on the internet that are relevant to your query.

You know what a search engine is and you know what SEO is.  Now let me tell to you how you can optimize your site for it.

The most important thing you must do before any optimization, is you must determine your desired targeted keywords for your site. What I mean by this is finding the terms you want your site to rank for with the search engines. An example of this would be:

You have a website loaded with repairing computers. People who are trying to find information on fixing their computers might search for these phrases: how to fix my computer, what does a blue screen on a computer mean, or my computer is broken. These would all be considered long tail keywords, and those are what you would want to target, because they are the actual terms that people search the search engines for.

Be certain when picking your keywords or key phrases, they are actual terms that get searched for, if not, you won’t get any traffic to your site. (Another tip is to be sure you pick keywords that don’t have lots of other websites targeting them. You might not still get visitors if there is too many sites competing.) I highly recommend using a keyword research tool to help you find some excellent ones. You can use Google’s free keyword tool, or Wordtracker’s free tool if money is tight. They are excellent starter tools, and they do the job fantastically. Once you start making some money, I highly recommend you get a paid tool because they are so much more effective, and you can really find some good keywords you would never have thought of.

You can read out more about keyword research and finding good keywords here.

Alright, so now that you know what keywords you will use, the next step is to be sure your site is optimized for those keywords. So how do you do this? It’s pretty simple really.

The most important rule of thumb is always title your page or post with your keywords. This will be known as your title tag. Title tags have a very big influence on the search engines when they crawl your site, so whatever your title is, the search engines will consider it a keyword and you want to rank for it. This holds true for your domain name as well. Your page/post title and your website title (domain name) are incredibly important factors in the SEO world.

aAfter you have purchased your domain (the website address), and you have chosen your targeted key phrases or words, the next part is to add content to your website or blog. Write an article that is at least 400-500 words, and make sure you include your targeted keywords or phrases at least 2-3 times in the content. Be careful not to go overboard with this, or you may get penalized. Keepin in mind the keyword density is not over 7% (amount of keywords vs. actual words on page). Staying below 6-7% is much better. If you go over this recommended safety net, the search engines may see you as “keyword stuffing”. Keyword stuffing means using your keywords too many times in one page, and your site will pay for it if you do that, I promise.

The longer the page and content, the better chance you have of being able to get all your keywords in and not make it look like you are keyword stuffing. In other words, keep your posts and pages long, and you can put all your keywords in. Search engines like long text articles and unique content.

Do not fret about getting every keyword phrase in your article multiple times, because the search engines are smart, and if you have a quality site, Google will rank you for keywords you never even tried to rank for. The most important goal is putting your main phrase in 2-3 times, and the others at least once.

That’s it- SEO in a nutshell. Teach yourself as much information as you can about the subject, because it truly will benefit you in the long run.  To learn SEO takes some patience, but soon enough you’ll be an SEO pro.