A good email marketing campaign design results from several things.  Keeping it simple is the first and foremost, but if it contains a flashy headline and opening with no real content, you are unlikely to get the results you desire.Readers tend to be turned off by ‘gimmicky’ emails, so you should avoid that by using the elements of design presented below.

Begin with a newsletter format.A survey conducted by the Nielson Norman Group has shown that the typical reader of email newsletters will spend 50 seconds on average in review.   However, a simple email is likely to hold a readers attention for only about four seconds.   So, a newsletter is a better choice because it will likely hold your readers attention for ten times as long. We come now to a bit more about the best principles of design for the newsletter or email.

The most import thing is to prepare an email marketing design that will not only capture the readers attention immediately, but will also pull in the reader for a much longer time.   Most consumers only read a small fraction of the emails they get, and most of the ones that are actually opened are only scanned for content.  Different people react to different advertising stimula, so you need to be sure to design your copy in a way that targets the kind of audience you are trying to appeal to.

Knowing that the majority of emails never get opened, you need to employ a subject line that will attract attention better than the rest to offer you any chance.It is very good practice to use the readers name in the subject line, as well as in the salutation of the actual email message.Present you subject line in a way that cleary suggests something new and unique as a way of solving a key need or issue.  Alternative, the subject line may challenge a commonly held belief or notion that your email marketing list target audience may hold.  Take a few days to list the subject lines that have compelled you to actually read an incoming email, then analyze them to understand why they worked with you.

The proper use of colors and graphics can also help call your readers attention to key communication elements and messages.In addition, use colors carefully by integrating them smoothly with the narrative, an be sure that the graphics that you use have a clear communication purpose, rather that to simply enhance appearance.Graphics and colors must be used only in a way that they clearly add to or enhance the message being presented.

Additionally, recognizing that you really have only 4-5 seconds to gain the attention of the typical email scanner, you need to present your copy in a way that the key elements and challenges of your message stand out quickly.   Furthermore, they must be presented in a way that not only grabs attention, but also compels the reader to continue on to get even better information.  

Finally, your email marketing message must convey a clear and compelling call for action from the reader.Be sure to be very clear about the action you want them to take, an insure that they have all the proper information and instructions they will need to do so.  For further information on how to successfully employ email marketing, visit Network Online Reviews for a variety of articles and reviews of email marketing products.