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On October 5th, 2009 the FTC published and released to the public its final revisions on guides governing endorsements and testimonials.
So what does this mean for Bloggers that promote product?
This means you now have to let the potential customer know that you will be compensated if they buy from your link. Its pretty simple, the readers that come to your site will now be informed by you that you will be compensated if they buy from your link. In other words, you may want to attach a little note saying, “This is my affiliate link, if you buy this product after clicking on this link I will be compensated” You get the idea. You may be able to find some good legal direction on the internet if you do not already have an attourney. Please know that I am not giving any type of legal advice here and have am in no way claiming to have a legal background. “Yes, this is a mini disclaimer.”
This new ruling goes into effect on Dec. 1st, 2009. It is not a horrible situation for the blogging community that keeps it real. What may be bad for you is if you do not follow the new guidelines.
David Goldman, staff writer for CNN Money notes in his article released on October 6th, that the existing rules carry a fine as high as $11,000 if product endorsers and reviewers don’t comply.
Frank Kern wrote a post as well that is so insiteful that I read it twice. you can googe his name and find all sorts of stuff he writes about. The article post is one of the best ones I sunk my teeth into and has cool info from a lawyer on it.
So, do yourself a favor and go to the Federal Trade Commission site and read the entire article.
Personally, I think it is great for bloggers that are truthful and want to give great content to help consumers make informed decision on a purchase. I also think it will help weed out the dis honest folks and give the customers peace of mind when purchasing.
Stay well!
